01
Technical SEO
Crawlability, indexation, redirects, canonical signals,
performance and the technical foundations search engines
rely on.
SEO OPTIMIZATION
SEO built around the business behind the website.
Technical foundations, search intent, content and site architecture
working together to make your website easier to discover,
understand and use.
TECHNICAL SEO
SEARCH INTENT
CONTENT
SITE ARCHITECTURE
MIGRATIONS
SEARCH INTENT
CONTENT
SITE ARCHITECTURE
MIGRATIONS
SEO should support
the business,
not exist beside it.
Search visibility is not a separate layer added after a website
is built. It is influenced by how the site is structured, how
pages are connected, what they communicate and how well they
match the questions people are actually searching for.
We approach SEO as part of the website itself — combining
technical foundations, search intent, content and architecture
so that search engines can understand the site and people can
find the right information without friction.
THE PRINCIPLE
Clear to people. Understandable to search engines.
Useful to the business.
SEO SYSTEM
01 / 05
01 / 05
01
SEARCH
INTENT
SEARCH
INTENT
02
CONTENT
CONTENT
SEO
03
TECHNICAL
TECHNICAL
04
SITE
ARCHITECTURE
SITE
ARCHITECTURE
THE OUTCOME
BUSINESS
VALUE
DISCOVER
UNDERSTAND
ACT
UNDERSTAND
ACT
The parts of SEO
have to work together.
Rankings are rarely improved by one isolated change.
We work across the technical, structural and content layers
that influence how a website is discovered and understood.
Technical SEO
02
Search intent
Understanding what people are actually looking for and
aligning the right page with the right search need.
03
Content
Useful, focused pages that answer real questions,
communicate expertise and support meaningful search
visibility.
04
Site architecture
Organising pages, topics and navigation so that both people
and search engines can understand how the website fits
together.
05
On-page SEO
Page structure, headings, metadata, semantic clarity and
the signals that help each page communicate its purpose.
06
Internal linking
Connecting related pages deliberately to strengthen
context, improve discovery and guide users through the
website.
Start with the problem.
Then improve the system.
We do not begin with a fixed checklist. The work starts by
understanding the website, the business behind it and the
search landscape around it.
DISCOVER
Understand
We look at the current website, its search visibility,
technical condition, content, competitors and the goals
the business needs the site to support.
OUTPUT
Clarity
Clarity
ORGANISE
Structure
Search intent, pages and topics are organised into a
structure that gives each important search need a clear
destination and reduces overlap between pages.
OUTPUT
Direction
Direction
BUILD
Improve
We improve the technical foundation, page structure,
content and internal connections — prioritising changes
that can make a meaningful difference.
OUTPUT
Progress
Progress
LEARN
Measure
Search performance is monitored after changes are made.
What we learn feeds back into the website so the work can
continue from evidence rather than assumptions.
OUTPUT
Evidence
Evidence
CONTINUOUS PROCESS
Understand → Structure → Improve → Measure → Learn → Repeat
A new website should not
erase the value of the old one.
Redesigns, platform changes and migrations can affect years
of accumulated search visibility. SEO needs to be part of
the change before the new website goes live — not added
after traffic has already been lost.
01
URL preservation
URL preservation
Keep valuable URLs where possible and map changed
addresses to the most relevant new destination.
02
Redirect planning
Redirect planning
Direct redirects protect continuity and avoid
unnecessary chains, dead ends and irrelevant
destinations.
03
Search signals
Search signals
Canonicals, indexability, internal links, language
signals and crawl paths are checked as part of the
migration.
04
Post-launch verification
Post-launch verification
The new site is checked after launch so migration
problems can be identified while they are still
actionable.
MIGRATION CONTROL
SEO / 04
SEO / 04
01
BEFORE
EXISTING
VALUE
BEFORE
EXISTING
VALUE
02
CHANGE
CONTROLLED
MIGRATION
CHANGE
CONTROLLED
MIGRATION
03
AFTER
PRESERVED
SIGNALS
AFTER
PRESERVED
SIGNALS
SIGNALS TO PROTECT
STATUS
STATUS
URL EQUITY
PROTECT
PROTECT
BACKLINK PATHS
PROTECT
PROTECT
INDEXABILITY
VERIFY
VERIFY
CANONICALS
VERIFY
VERIFY
INTERNAL LINKS
VERIFY
VERIFY
CHANGE THE WEBSITE
KEEP THE VALUE
Some SEO problems
need more than advice.
An audit can identify what is wrong. It cannot fix a platform,
restructure a website or change the way systems work together.
Because SEO and development live under the same roof at Webnime,
recommendations can become working changes instead of remaining
items in a report.
SEO
FIND THE PROBLEM
FIND THE PROBLEM
01
Crawl & indexation
Crawl & indexation
02
Search intent
Search intent
03
Site architecture
Site architecture
04
Page structure
Page structure
ONE TEAM
FROM
FINDING
TO FIX
IMPLEMENTABLE
DEVELOPMENT
CHANGE THE SYSTEM
CHANGE THE SYSTEM
01
Templates & code
Templates & code
02
URL & routing logic
URL & routing logic
03
Performance
Performance
04
Integrations & data
Integrations & data
THE DIFFERENCE
When the solution requires changing the website,
we can work on the website itself.
Have an SEO problem
worth looking into?
Tell us what is happening with your website.
We can look at the problem in context — the search,
the technology and the business behind it.